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Federal Media and Marketing Study

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Please select from the following options to create a chart. (You can select up to 5 to compare.)

Accounting, budget and finance	Engineering/architecture	Informational technology, computers, systems	Project/program management and administration
Aviation services/operations	Energy and environmental	Intel/security	Public/government affairs
Administration and office services	Executive and command	Law enforcement and public safety	Purchasing, contracting, procurement
Communications/telecommunications	Facilities, real estate	Legal, law, patent, copyright and claims	Records management
Cloud computing	Forestry, wildlife and environment	Logistics	Scientific, mathematics, R&D
Cybersecurity	Health IT	Maintenance and repair	Social sciences, welfare
Data science	Human resources, personnel, benefits	Medical, health	Training, education

Agriculture

GSA

Justice

Postal Service

Other defense

Air Force

HHS

Labor

SSA

Army

Homeland Security

Legislative

State

Commerce

HUD

Marines

Transportation

Education

Intelligence

NASA

Treasury

Energy

Interior

Navy

Veterans Affairs

EPA

Judicial

OPM

Other civilian/independent

Maximum options allowed is 5

Profile
Demographics
Purchasing
Total Print Publication
Federal Print Publication
General Print Publication
Total Digital Site
Federally Focused Digital
General Digital Site
Social Media Use
Trade Show Attendance
Webinar Attendance
DC Publication
DC Radio
DC Radio Website
DC TV News Channel
DC TV News Website
DC TV News Program
Other Reports

Federal Media and Marketing Study

Your Report is Filtered

Agency Type
Agency/Branch
Location
Purchasing Role
Technology Purchasing
Areas of Responsibility
Products Purchased at Work
Publication Selection
DC Radio Listeners
Workday Media Consumption
Works in a Secure Space
Dollar Purchase Involvement
Currently Teleworking
Future Teleworking
Data Year

Showing 2021 Data by Default

*Caution: Small sample size

Defense

Civilian/Independent

Agriculture	GSA	Justice	Postal Service	Other defense
Air Force	HHS	Labor	SSA
Army	Homeland Security	Legislative	State
Commerce	HUD	Marines	Transportation
Education	Intelligence	NASA	Treasury
Energy	Interior	Navy	Veterans Affairs
EPA	Judicial	OPM	Other civilian/independent

DC Metro

Outside DC Metro

Makes final approval

Other decision makers / Influencers

No involvement

Not IT Purchaser

IT Purchaser

Accounting, budget and finance	Engineering/architecture	Informational technology, computers, systems	Project/program management and administration
Aviation services/operations	Energy and environmental	Intel/security	Public/government affairs
Administration and office services	Executive and command	Law enforcement and public safety	Purchasing, contracting, procurement
Communications/telecommunications	Facilities, real estate	Legal, law, patent, copyright and claims	Records management
Cloud computing	Forestry, wildlife and environment	Logistics	Scientific, mathematics, R&D
Cybersecurity	Health IT	Maintenance and repair	Social sciences, welfare
Data science	Human resources, personnel, benefits	Medical, health	Training, education

Aircraft	Customer relationship management (CRM) tools	Golf carts/utility vehicles	Legal services	Unmanned aerial systems (UAS/UAV)
Artificial intelligence	Cybersecurity	Ground maintenance	Marketing/media services	Weapons/combat systems
Autonomous systems	Defense communication systems	Health IT	Military land vehicles
Aviation/aerospace products and services	DevOps/DevSecOps	Human resource services	Mobility solutions
Big data/analytics	Education/training classes and services	Independent Verification & Validation (IV&V)	Office equipment and supplies
Building/facilities/real estate/office space	Energy conservation products/services	Intel/security	Records management solutions
Command and control systems/C4ISR	Engineering products/services	Internet of things	Ships and submarines
Cloud computing services	Environmental engineering products/services	IT security	Simulation/training equipment/services
Communications/telecommunications	Financial services	IT services	Software
Computer systems/hardware	Fleet or individual auto purchases/lease	Laboratory, scientific and medical products	Systems engineering
Consulting services	Furniture/furnishings	Law enforcement/fire/emergency response	Travel services

AFA.org - Online	ArsTechnica.com - Online	CIO.com - Online	Defenseone.com - Online	Fedscoop.com - Online
AFCEA.org - Online	Atlantic.com - Online	CNET.com - Online	DefenseSystems.com - Online	FedSmith.com - Online
Air Force Magazine - Print	AUSA.org - Online	ComputerWorld.com - Online	DigitalTrends.com - Online	FedTechMagazine - Print
Air Force Times - Print	Aviation Week and Space Technology - Print	Contract Management - Print	Economist.com - Online	FedTechMagazine.com - Online
AirForceMag.com - Online	AviationWeek.com - Online	CQ - Print	Engadget.com - Online	FifthDomain.com - Online
AirForceTimes.com - Online	Axios.com - Online	CQ.com - Online	Expedia.com - Online	Forbes - Print
AmericanCityandCounty.com - Online	Bloomberg BusinessWeek - Print	Crows.org - Online	FCW.com - Online	Forbes.com - Online
AOL.com/News - Online	Bloomberg.com - Online	DefAeroReport.com - Online	Federal Computer Week (FCW) - Print	Foreign Affairs - Print
Army Magazine - Print	BreakingDefense.com - Online	Defense News - Print	FederalNewsNetwork.com - Online	Foreign Policy - Print
Army Times - Print	BusinessInsider.com - Online	Defensedaily.com - Online	FederalTimes.com - Online	ForeignAffairs.com - Online
ArmyTimes.com - Online	C4ISRNET.com - Online	DefenseNews.com - Online	FedInsider.com - Online	ForeignPolicy.com - Online

Fortune - Print	HSToday.us - Online	Military Engineer - Print	Navy Times - Print	NGAUS.org - Online
Fortune.com - Online	Huffingtonpost.com - Online	Military Simulation & Training - Print	NavyLeague.org - Online	OANN.com - Online
G2Xchange.com - Online	I360Gov.com - Online	Military.com - Online	NavyTimes.com - Online	Politico - Print
GCN.com - Online	IEEE Spectrum - Print	Military1.com/WeAreTheMighty.com - Online	NCMAHQ.org - Online	Politico.com - Online
GeekWire.com - Online	Informationweek.com - Online	MilitaryAerospace.com - Online	NDIA.org - Online	Priceline.com - Online
Governing.com - Online	Infoworld.com - Online	MilitaryTimes.com - Online	NetworkWorld.com - Online	ROA.org - Online
Government Technology - Print	InsideDefense.com - Online	National Guard - Print	Newsmax.com - Online	Roll Call - Print
GovEvents.com - Online	Janes.com - Online	National Journal - Print	Newsweek.com - Online	Rollcall.com - Online
GovExec.com - Online	Marine Corps Times - Print	NationalDefenseMagazine.org - Online	Newyorker.com - Online	RouteFifty.com - Online
GovFresh.com - Online	MarineCorpsTimes.com - Online	Nationaljournal.com - Online	Newyorktimes.com - Online	SAME.org - Online
GovTech.com - Online	Meritalk.com - Online	Naval Institute Proceedings - Print	Nextgov.com - Online	Scientific American - Print

ScientificAmerican.com - Online	Techwire.net - Online	TheHill.com - Online	USNI.org - Online	ZDNet.com - Online
Seapower - Print	The Atlantic - Print	TheVerge.com - Online	Warriormaven.com - Online
ShephardMedia.com - Online	The Economist - Print	Time - Print	Washington Post - Print
Signal - Print	The Hill - Print	Time.com - Online	WashingtonPost.com - Online
Spacenews.com - Online	The New York Times - Print	Toolbox.com - Online	WashingtonTimes.com - Online
Spectrum.ieee.org - Online	The New Yorker - Print	TripAdvisor.com - Online	Wired.com - Online
Techcrunch.com - Online	The Wall Street Journal - Print	USA Today - Print	WSJ.com - Online
TechRadar.com - Online	The Week - Print	USAToday.com - Online	WTOP.com - Online
Techrepublic.com - Online	TheCipherBrief.com - Online	USNews.com - Online	Yahoo.com/News - Online

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WAMU 88.5 FM Public Radio	WASH 97.1 FM Adult Contemporary	WMMJ 102.3 R&B, Soul	WFED 1500 AM Fed News Radio
WETA 90.9 FM Classical	WMZQ 98.7 FM Country	WTOP 103.5 103.9 107.7 FM All News	104.7 WONK-FM
WKYS-FM 93.9 Hop Hop	WDCH Bloomberg Radio 99.1 FM	WMAL AM 630/ 105.9 FM Talk
WIAD 94.7 FM Adult Contemporary	WIHT 99.5 FM Contemporary Hit Radio	WJFK 106.7 FM Sports/Sports Talk
WPGC 95.5 FM Rhythmic	WBIG 100.3 FM Classic Rock	WRQX AM 600 AM
WHUR 96.3 FM Urban Contemporary	WWDC 101.1 FM Rock	The Team 980AM & 95.9FM

When you wake up until your commute/work	Your morning commute	During the workday	Lunch break	Your evening commute	After evening commute/work
Broadcast/cable TV	Broadcast/cable TV	Broadcast/cable TV	Broadcast/cable TV	Broadcast/cable TV	Broadcast/cable TV
AM/FM radio	AM/FM radio	AM/FM radio	AM/FM radio	AM/FM radio	AM/FM radio
Satellite radio	Satellite radio	Satellite radio	Satellite radio	Satellite radio	Satellite radio
National print newspaper or magazine	National print newspaper or magazine	National print newspaper or magazine	National print newspaper or magazine	National print newspaper or magazine	National print newspaper or magazine
Local print newspaper or magazine	Local print newspaper or magazine	Local print newspaper or magazine	Local print newspaper or magazine	Local print newspaper or magazine	Local print newspaper or magazine
Digital newspaper or magazine	Digital newspaper or magazine	Digital newspaper or magazine	Digital newspaper or magazine	Digital newspaper or magazine	Digital newspaper or magazine
Social media sites	Social media sites	Social media sites	Social media sites	Social media sites	Social media sites
Podcasts	Podcasts	Podcasts	Podcasts	Podcasts	Podcasts
Online streaming video (e.g., Netflix)	Online streaming video (e.g., Netflix)	Online streaming video (e.g., Netflix)	Online streaming video (e.g., Netflix)	Online streaming video (e.g., Netflix)	Online streaming video (e.g., Netflix)

Yes

No

Less than $100,000	$100,000 - $999,999
$1 million - $9.9 million	$10 million - $25.9 million
$26 million - $50 million	Greater than $50 million

Currently no telework/very rarely

Currently teleworking part-time

Currently teleworking full-time

Future non/very rarely teleworkers

Future part-time teleworkers

Future full-time teleworkers

2019

2020

2021

Defense

Civilian/Independent

DC Metro

Outside DC Metro

Agriculture

GSA

Justice

Postal Service

Other defense

Air Force

HHS

Labor

SSA

Army

Homeland Security

Legislative

State

Commerce

HUD

Marines

Transportation

Education

Intelligence

NASA

Treasury

Energy

Interior

Navy

Veterans Affairs

EPA

Judicial

OPM

Other civilian/independent

Aircraft

Cybersecurity

Human resource services

Mobility solutions

Artificial intelligence

Defense communication systems

Independent Verification & Validation (IV & V)

Office equipment and supplies

Autonomous systems

Education / training classes and services

Intel/security

Ships and submarines

Aviation/aerospace products and services

Energy conservation products/services

Internet of things

Simulation/training equipment/services

Big data/analytics

Engineering products/services

IT security

Software

Building/facilities/real estate/office space

Environmental engineering products/services

IT services

Systems engineering

Command and control systems/C4ISR

Financial services

Laboratory scientific and medical products

Travel services

Cloud computing services

Fleet or individual auto purchases/lease

Law enforcement/fire/emergency response

Weapons/combat systems

Communications / telecommunications

Furniture/furnishings

Legal services

Computer systems/hardware

Ground maintenance

Marketing/media services

Consulting services

Health IT

Military land vehicles

Accounting, budget and finance

Executive and command

Logistics

Aviation services/operations

Facilities, real estate

Maintenance and repair

Administration and office services

Forestry, wildlife and environment

Medical, health

Communications/telecommunications

Health IT

Project/program management and administration

Cloud computing

Human resources, personnel, benefits

Purchasing, contracting, procurement

Cybersecurity

Informational technology, computers, systems

Scientific, mathematics

Data science

Intel/security

Social sciences, welfare

Engineering/architecture

Law enforcement and public safety

Training, education

Energy and environmental

Legal, law, patent, copyright and claims

Less than $100,000

$100,000 - $999,999

$1 million - $9.9 million

$10 million - $25.9 million

$26 million - $50 million

Greater than $50 million

Makes final approval

Other decision makers / Influencers

No involvement

Not IT Purchaser

IT Purchaser

AFA.org - Online

Atlantic.com - Online

C4ISRNET.com - Online

DefAeroReport.com - Online

FCW.com - Online

AFCEA.org - Online

AUSA.org - Online

CIO - Print

Defense News - Print

Federal Computer Week (FCW) - Print

Air Force Magazine - Print

Aviation Week and Space Technology - Print

CIO.com - Online

DefenseNews.com - Online

Federal Times - Print

Air Force Times - Print

AviationWeek.com - Online

CNET.com - Online

Defensedaily.com - Online

FederalTimes.com - Online

AirForceTimes.com - Online

Axios.com - Online

Computerworld - Print

Defenseone.com - Online

FederalNewsRadio.com - Online

AOL.com/News - Online

Bloomberg BusinessWeek - Print

ComputerWorld.com - Online

DefenseSystems.com - Online

FedInsider.com - Online

Army Magazine - Print

Bloomberg.com - Online

Contract Management - Print

DigitalTrends.com - Online

Fedscoop.com - Online

Army Times - Print

BreakingDefense.com - Online

CQ Weekly - Print

DoDBuzz.com - Online

FedTechMagazine - Print

ArmyTimes.com - Online

BusinessInsider.com - Online

CQ.com - Online

Economist.com - Online

FedTechMagazine.com - Online

ArsTechnica.com - Online

C4ISRNET - Print

Crows.org - Online

Engadget.com - Online

FierceHealthcare.com - Online

FierceHealthIT.com - Online

GCN.com - Online

HSToday - Print

Jane's Defence Weekly - Print

Military.com - Online

FifthDomain.com - Online

GeekWire.com - Online

HSToday.us - Online

Janes.com - Online

Military1.com - Online

Forbes - Print

Government Computer News (GCN) - Print

Huffingtonpost.com - Online

KMImediagroup.com - Online

MilitaryAerospace.com - Online

Forbes.com - Online

Government Security News - Print

I360Gov.com - Online

Marine Corps Times - Print

MilitaryTimes.com - Online

Foreign Affairs - Print

GovEvents.com - Online

IEEE Spectrum - Print

MarineCorpsTimes.com - Online

National Guard - Print

ForeignAffairs.com - Online

GovExec.com - Online

InformationWeek - Print

Meritalk.com - Online

National Journal - Print

Foreign Policy - Print

GovFresh.com - Online

Informationweek.com - Online

Military Engineer - Print

Nationaljournal.com - Online

ForeignPolicy.com - Online

GovHealthIT.com - Online

InfoWorld - Print

Military Logistics Forum - Print

Naval Institute Proceedings - Print

Fortune - Print

GovTechWorks - Online

Infoworld.com - Online

Military Simulation & Training - Print

Navy Times - Print

Fortune.com - Online

GSNMagazine.com - Online

IT Toolbox.com - Online

Military Training Technology - Print

NavyTimes.com - Online

NavyLeague.org - Online

Politico - Print

SecurityManagement.com - Online

The Atlantic - Print

Time.com - Online

Yahoo.com/News - Online

NCMAHQ.org - Online

Politico.com - Online

Signal - Print

The Economist - Print

USA Today - Print

ZDNet.com - Online

NDIA.org - Online

ROA.org - Online

SOFREP.com - Online

The Hill - Print

USAToday.com - Online

Network World - Print

Roll Call - Print

Spacenews.com - Online

TheHill.com - Online

USNews.com - Online

NetworkWorld.com - Online

Rollcall.com - Online

Special Operations Forum - Print

The New York Times - Print

USNI.org - Online

Newsweek.com - Online

SAME.org - Online

Spectrum ieee.org - Online

The New Yorker - Print

Washington Post - Print

Newyorker.com - Online

Scientific American - Print

Techcrunch.com - Online

The Wall Street Journal - Print

WashingtonPost.com - Online

Newyorktimes.com - Online

ScientificAmerican.com - Online

TechRadar.com - Online

The Week - Print

Wired.com - Online

Nextgov.com - Online

Seapower - Print

Techrepublic.com - Online

TheVerge.com - Online

WSJ.com - Online

NGAUS.org - Online

SecurityMagazine.com - Online

TechTarget.com - Online

Time - Print

WTOP.com - Online

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2016

2017

2018

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FEDERAL MEDIA AND MARKETING STUDY

Copyright© 2021 Market Connections, Inc.